YouTube quietly added free, ad-supported motion pictures to its web site

YouTube quietly added round 100 ad-supported Hollywood motion pictures to its web site, starting final month, in accordance with a brand new report from AdAge. The titles embody a mixture of classics like “Rocky” and “The Terminator,” in addition to different household fare like “Zookeeper,” “Agent Cody Banks,” and “Legally Blonde,” amongst others.

Earlier than, YouTube had solely provided shoppers the flexibility to buy motion pictures and TV reveals, just like how one can hire or purchase content material from Apple’s iTunes or Amazon Video.

At present, YouTube is serving adverts on these free motion pictures, however the report mentioned the corporate is open to figuring out different offers with advertisers – like sponsorships or unique screenings.

YouTube’s benefit on this area, in contrast with some others, is its sizable consumer base of 1.9 million month-to-month energetic customers and its capability to focus on adverts utilizing knowledge from Google .

The addition of a an ad-supported motion pictures market on YouTube follows Roku’s entry into this market, which started final yr with the launch of its free assortment of flicks, referred to as The Roku Channel.

This yr, Roku has been increasing the kind of content material on that channel to additionally embody issues like reside information from ABC Information, Cheddar, Newsmax, Newsy, Individuals TV, Yahoo and The Younger Turks, and – extra just lately – leisure and reside sports activities. 

Walmart additionally affords its personal free motion pictures assortment by means of Vudu, and just lately teamed up with MGM on authentic content material for the service. Tubi operates a streaming service with free, ad-supported content material, too. And Amazon is rumored to be engaged on one thing comparable.