Volvo Concept Coupe At Tokyo Motor Show: Showcasing Upcoming Design Language

This November at the Tokyo Motor Show, Volvo Car Group  will put on display some of most technically advanced vehicles but the center of attention would be the Volvo Concept Coupe. The new concept coupe is more than just a regular car to Volvo, as it showcases the brand’s new design strategy for customers as well as the global media. Attending the press days at the event on November 20 and 21, will be Senior Vice President Product Strategy and Vehicle Line Management at Volvo Cars, and Thomas Ingenlath, Senior Vice President Design at Volvo Cars.

In seven years, this is the first time when Volvo Cars Group is going to attend the Tokyo Motor Show, majorly because of the importance of the Japanese market for Volvo products in the recent times. The brand has gained good momentum in Japan recently, with 25 percent more sales than what it recorded in 2012. Of the Volvo lot, Volvo V40 turned out to be the most popular model and was awarded the prestigious 2013 Imported Car of The Year award by the Automotive Researchers and Journalists Conference of Japan.

Volvo Concept Coupe Plug-In Hybrid at Tokyo (1)

The Volvo Concept Coupe is a plug-in hyrbid that was first presented at the Frankfurt Motor Show this year and is based on the company’s new Scalable Product Architecture, and also features the new, highly efficient four-cylinder Drive-E powertrains which were formerly known as VEA. The strategy of Volvo is to take electrification to such a level that its Drive-E engine family models come at par with its conventional V8 models in terms of power.

Volvo Concept Coupe is powered by a combination of a high-performance petrol engine teamed with an electric motor on the rear axle, and together they produce an output of  400 bhp and over 600 Nm of torque. The coupe is the first of the three concept cars that flaunt the auto giant’s new design direction.

“We are creating a new product portfolio that blends a strong heritage with innovative technology and emotional design. Every core area is brought into a new dimension, also injecting more emotion into the rational properties that are the heart and soul of Volvo,” says Lex Kerssemakers.

“The Volvo Concept Coupé shows what you can expect from our new architecture: the confident stance, the proportions and the most prominent design signatures. Even though the all-new XC90 is a different type of car, you will recognise the connection instantly,” says Thomas Ingenlath.

Volvo Concept Coupe Image Gallery