VS5's shut resemblance to the Seat Ateca is a clue to its roots
Price range model will goal youthful patrons, providing a rebadged Volkswagen Jetta saloon and a pair of Seat-derived SUVs
Volkswagen has launched a brand new standalone model for the Chinese language market, named after its long-running Jetta mannequin, on the Shanghai motor present.
The Jetta model will probably be run by the German agency in co-operation with long-time Chinese language three way partnership companion First Vehicle Works (FAW). It's going to goal youthful patrons outdoors main metropolitan areas. The 2 corporations first revealed they had been planning a price range model in 2017.
Volkswagen gross sales boss Jürgen Stackmann mentioned: “With Jetta, we're closing the hole between the established Volkswagen lead model within the prime quantity section and entry-level mobility, which accounts for about one-third of the Chinese language market and is served primarily by native manufacturers. This fashion, we'll considerably enhance our market protection."
By the tip of 2019, Volkswagen plans to ascertain as much as 200 Jetta dealerships, and it says this community will probably be supported by a variety of gross sales codecs, together with digital showrooms, buying malls and cell gross sales vans.
The preliminary Jetta line-up contains three fashions, the VA3, VS5 and VS7, with gross sales scheduled to begin within the third quarter of this 12 months.
The 4487mm-long VA3 is a rebadged model of the present Chinese language-market Jetta saloon, whereas the 4400mm-long VS5 and 4600mm-long VS7 are SUVs that draw closely on the Seat Ateca and Seat Tarraco, with 5 and 7 seats respectively.
Seat does not have an current gross sales presence in China; the combination of the Spanish automobile maker’s fashions into the Jetta line-up is anticipated to revenue from higher economies of scale.
A VS3 compact SUV based mostly on the Seat Arona has been muted as a potential future addition to the Jetta vary.
Stackmann added: “In China, the Jetta performs an especially beneficial function for us as a Volkswagen mannequin. It has introduced mobility for the plenty, similar to the Beetle as soon as did in Europe. Developed by Volkswagen and inbuilt China, the Jetta positioned China on 4 wheels.
“To at the present time, it is one among Volkswagen’s hottest fashions in China – an actual icon. For this reason we're remodeling a mannequin right into a model and establishing a separate mannequin and model household.”
Every of the preliminary Jetta fashions is deliberate to obtain a typical company grille remedy, as previewed by an official sketch of the VA3 launched by Volkswagen. They are going to be produced at a manufacturing unit operated collectively by Volkswagen and FAW in Chengdu, China.
Volkswagen delivered three.11 million vehicles in China in 2018, making it the corporate’s single largest market.
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