The pinnacle of Daimler Vehicles, one of many largest truck makers on the earth, reveals what he actually thinks about Tesla’s semi (TSLA)

Daimler Vehicles CEO Martin Daum advised Enterprise Insider that he thinks Tesla's electrical truck is 'enjoyable,' however that he takes competitors from them severely. Daum additionally mentioned that cracking the marketplace for Tesla will likely be robust, particularly as a result of to compete within the trucking house, you want to have the ability to obtain world scale. Daimler Vehicles, which bought greater than 500,000 vans in 2018, is a world chief in vans, and Daum mentioned the corporate intends to defend that place.  LAS VEGAS — The person who runs one of many largest truck manufacturing firms on the earth thinks Tesla's electrical semi is 'enjoyable.'  Daimler Vehicles CEO Martin Daum advised Enterprise Insider throughout an interview at this yr's Shopper Electronics Present that whereas he takes all competitors severely, the truck manufacturing enterprise is just not a straightforward one to crack.  Learn extra: The most effective new transportation we noticed at CES 2019 "They’re enjoyable, it’s an fascinating market. We take each competitor severely, Tesla has proved they actually have the tenacity to actually undergo enormous losses to seize the market," Daum advised Enterprise Insider.  "However trucking is a troublesome enterprise. They are going to be taught the arduous means, trucking is just not like passenger vehicles the place one measurement matches all. There’s a variety of selection in trucking...america is a extremely aggressive market, in order I mentioned, they’re enjoyable." Daimler Vehicles, which bought greater than 500,000 vans in 2018, is a world chief in vans, and Daum mentioned it intends to remain in that place.  Within the North American market — which incorporates america, Mexico, and Canada — the corporate bought 176,000 vans final yr. Daum mentioned that the automobiles inside this class embrace all the things from faculty buses and supply van chassis, as much as giant 120,000-ton specialised vans. However Daum mentioned the corporate can solely afford to develop and construct vans of this selection as a result of it has a world footprint, which is one thing Tesla continues to be engaged on.  "How will we survive? As a result of we run a world enterprise. I do not simply take a look at the 176,000 North American vans, I take a look at the extra 500,000 vans we promote worldwide... And that could be a unit quantity you should survive finally. Of all gamers within the North American market — Volvo, Navistar, within the affiliation with the Volkswagen Group, and Paccar — all of us have one massive world footprint," Daum mentioned.  "So for Tesla, it's a great distance for it to get that. Not making enjoyable of them, we take them severely. Of their area of interest, they might be profitable, however to be finally the fifth participant within the North American market, it’s a great distance and we gained’t make it straightforward for them." Learn extra: Mercedes-Benz confirmed off a bizarre-looking, self-driving idea automotive at CES that hints at how the corporate could also be planning to money in on autonomous tech The 20 coolest automobiles we noticed at CES Be a part of the dialog about this story » NOW WATCH: Here is what it is prefer to drive trains on London's Tube — one of the difficult subway programs on the earth