In Turin, Pininfarina has announced that they are making an international debut at the 2013 Geneva Motor Show, a very creative and impressive concept model -  the Sergio, which is tribute to the Life Senator Sergio Pininfarina who has lighten the spirit of design by outstanding achievements created from his pencil, and transformed into a modern vision in the name of exclusivity, innovation and passion. The Maestro of Italian style and King of Design, Sergio Pininfarina has passed away last year in July and headed the Company for 40 years and he was a creative genius who has worked with old and new culture of design world.

 To know more about the Sergio, the concept is unveiled on March 5th, 2013 at 1 PM on the Pininfarina stand.