To this point, the BMW 1 Sequence Sedan has been offered solely in China and in Mexico, as inexpensive alternate options to its extra premium automobiles. When many fans first hear of the 1er sedan, they have been very afraid that BMW was transferring even farther from its roots. The truth is, they really feel that approach each time a brand new UKL-architecture (or now the upcoming FAAR) Bimmer debuts. Nonetheless, the 1 Sequence Sedan might be probably the most egregious instance of that model dilution fans are so afraid of. For these fearful followers, issues could be getting a bit worse, as some new spy images have surfaced, exhibiting a 1 Sequence Sedan sporting camouflage and testing in Germany. (We don’t personal the images however examine them right here)
Admittedly, we’ve heard no plans from BMW to promote the 1 Sequence in both Europe or America. The truth is, final we heard, BMW claimed that no enterprise case may very well be made for the 1 Sequence Sedan, because it simply wouldn’t promote properly anyplace exterior of China or Mexico. Having mentioned that, although, it’s a bit early for a LCI refresh for the 1 Sequence Sedan and this one has been caught testing in BMW’s homeland. So what’s this automobile’s deal?
Actually, I don’t know but it surely makes me unhappy to take a look at. I’m not one to be anxious about model dilution simply because a premium model makes an affordable automobile. Mercedes-Benz makes a few of the most stunning and splendidly opulent automobiles on the street and the additionally make cheap-as-hell work vans. Model dilution just isn't one thing followers needs to be anxious about. Nonetheless, this 1 Sequence Sedan is fairly unhappy.
Take the Kidney Grilles and Roundels off and you might put any econobox badge on it and it will look proper at dwelling. You possibly can slap a KIA, Chevy, SEAT, Skoda, Suzuki or perhaps a rattling Dacia badge on it and it will look regular. Yikes.
Now, BMW might discover a enterprise case for a 1 Sequence Sedan, because it might use one thing to tackle the Audi A3 and Mercedes CLA-Class, particularly in America the place these two automobiles promote like physique paint at Burning Man. Nonetheless, if that’s the case, we actually hope BMW brings one thing higher than this to the combat. Each the A3 and CLA look higher than this.[Source: Motor1]
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