Rolls-Royce’s CEO reveals how his firm simply set a brand new all-time file for gross sales of its ultra-luxury automobiles

On Wednesday, Rolls-Royce Motor Automobiles reported annual gross sales of four,107 autos in 2018. It is essentially the most within the ultra-luxury model's 115-year historical past.  This marks a 22% improve over the three,362 automobiles offered by the BMW Group subsidiary in 2017.  Rolls-Royce Motor Automobiles CEO Torsten Müller-Ötvös attributes the expansion to the arrival of the brand new eighth-generation flagship Phantom sedan. On Wednesday, Rolls-Royce Motor Automobiles reported annual gross sales of four,107 autos in 2018. It is essentially the most within the ultra-luxury model's 115-year historical past.  BMW Group's Goodwood, England-based subsidiary beat out the earlier file of four,063 automobiles set again in 2014.  This marks a 22% improve over the three,362 automobiles "commissioned" by the corporate's purchasers in 2017.  A lot of the expansion was pushed by the debut and manufacturing ramp-up of the eighth era of the corporate's flagship Phantom sedan, Rolls-Royce Motor Automobiles CEO Torsten Müller-Ötvös advised Enterprise Insider in an interview on Wednesday.  (Rolls-Royce Motor Automobiles shouldn't be affiliated with Rolls-Royce Holdings plc, which is an aviation engine maker and protection contractor.)  Learn extra: We drove the all-new $644,000 Rolls-Royce Phantom and had been blown away by its opulence. Have a look inside. North America stays Rolls-Royce's largest market and accounts for roughly one-third of the corporate's whole gross sales, Müller-Ötvös stated.  Europe and Asia every accounted for 20% of worldwide gross sales. China proved to be a very brilliant spot with a 40% surge in gross sales in 2018 on the again of sturdy Phantom and Ghost sedan gross sales, the CEO defined. The UK additionally noticed gross sales bounce 10% despite financial and political instability.  As for 2019, Müller-Ötvös expects Rolls-Royce to have one other banner 12 months with full-scale manufacturing of the brand new Cullinan SUV coming on-line. In accordance with the corporate's longtime CEO, the order backlog of the Cullinan has reached the third quarter of 2019 and would be the model's finest promoting mannequin.  SEE ALSO: We drove an all-new $644,000 Rolls-Royce Phantom that is the top of automotive luxurious. Listed here are its coolest options. FOLLOW US: On Fb for extra automobile and transportation content material! Be part of the dialog about this story » NOW WATCH: These bespoke metallic automobiles take 2,000 hours to make by hand — see the step-by-step course of