Qoros the young automotive brand from China made its public debut with the premiere of the Qoros 3 Sedan
Following its successful global debut at 83rd Geneva International Motor Show in 2013, Qoros will make its debut in China with its first production car – the Qoros 3 Sedan and two concept studies at the 15th Shanghai International Auto Show on 20 April 2013.
Generally, it takes few decades or more for a new car to find its footing in the market, but Qoros team has put its best foot forward to run before it walks. It is evident from the wide spread applaud received by the Qoros at Geneva motor show from European counterparts, the public and major international media.
Space and Storage Capacity :Qoros 3 Sedan is endowed with remarkably generous space for modern families. Be it steering wheel featuring a flat lower edge lying in front of a ‘floating’ instrument panel and centre console, a luggage compartment of 450 litres, the 60:40 split rear seatbacks to optimize cargo carrying flexibility or a ski-hatch to accommodate long items, every interior characteristic maximize the sense of interior spaciousness inside the car.
Modern Equipment : The car has sort of equipment similar to a 17-grand saloon – cruise control. Key interior elements are its leather seats, air conditioning, a 2.8 litre glove box and an extremely advanced infotainment system. There is a high-resolution TFT display at the centre of the instrument cluster to provide significant information to the driver such as vehicle range and next-turn directions from the navigation system.
Power Engine : An entry-level 3 Sedan comes with 1.6-liter four-cylinder engine that makes 126 horsepower and 114 lb-ft. of torque. If the mill is fitted with an optional turbocharger, the number goes up to 156 and 154 respectively.
Luxurious Ambiance : The ambiance of the car is adorned with a combination of thin red LED light strips along each edge of the central console and discreet red LED lighting in the door handles, which is immediately illuminated along with instrument cluster when any of the car doors is opened to emphasize the supreme passenger cabin quality. The interior upholstery is specified in high grade material including fabric, a fabric-leatherette combination, or in full leather. It will be available in two interior colours (Lava Black and Sand Dune Beige).
Elegant Exterior : Exterior design is similar to the Euro offerings. With its dimensions 181 inches long and 72.4 inches wide, Qoros 3 Sedan appears to be slightly longer and wider than a Ford Focus. It features elegantly elongated roofline, a large tailgate as well as 16-, 17- and 18-inch alloy wheels in various designs depending on the specification along with the Qoros name inscribed into the headlights. Besides, its long five-door estate body profile is adorned with signature horizontal styling themes and elegantly large side windows.
Qoros 3 Sedan is engineered with solid body structure and highly sophisticated safety technology to ensure accident safety and occupant protection. It is equipped with a precise arrangement of impact-bearing structures and deformation zones to ensure protection in the most diverse collision events.
Qoros 3 Sedan will be available in six distinguished exterior paint finishes that include Soled Crystal White and solid Midnight Black, Metallic Macadamia Brown, Starlight Black, Diamond Silver and Shimmer Grey.
Standard Features : Key elements found on all versions of Qoros 3 Sedan include a large eight inch touch screen infotainment system, air conditioning, remote control central locking, all-round electric windows, electric exterior mirrors, and a four-speaker, 100-watt audio system.
All these features can be supplemented by other optional equipment such as a rear view camera with parking distance control, xenon headlamps, cruise control, electrically adjustable front seats, an automatic anti-dazzle interior mirror, and an upgraded six-speaker audio system.
The Qoros 3 Sedan will be produced in an all-new manufacturing facility in Changzhou that occupies 250,000 square metres adjacent to the company’s headquarters with an initial capacity of about 150,000 cars a year. It is slated for sale in China and in Europe towards the end of 2013.
Photos of Qoros cars live from Shanghai Motor Show 2013