Solely 658 Toyota Prius Plug-In had been bought in Q1, which is Zero.23% of the full!
Throughout the first quarter of 2019, Toyota managed to extend share gross sales of hybrid vehicles in Europe to 51% (143,300 out of 279,000 complete).
the Japanese producer anticipated to exceed 50% in 2020, which implies that hybrids are promoting even higher than anticipated (in Q1 gross sales elevated by 14%).
The state of affairs is even higher within the case of the richer Western Europe, the place 61% of Toyota gross sales had been hybrids. However, in Japanese Europe, solely 24% had been hybrids.
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Additionally, the market share of Toyota elevated just a little bit in Europe – to five.2%, regardless of the market decline.
Sadly, there's not a lot love for plug-ins from Toyota, which bought simply 658 Prius Plug-In (aka Prime) within the first three months. That’s solely Zero.23% of the full quantity and 11% of the Prius household.
Nicely, if gross sales develop effectively, and there's no massive drawback to satisfy emission necessities, Toyota doesn’t have an enormous stimulus to leap into plug-ins proper now.
From the press launch:
“Clients responded very effectively to the brand new Corolla Hatchback and Touring Sports activities. Each fashions initiated Toyota’s dual-hybrid technique, with the supply of two hybrid electrical powertrains: 1.8L – 122 hp and a pair of.0L – 180 hp, representing a mixed hybrid mixture of 95%.
The Corolla Sedan, a favorite in Japanese Europe, Turkey and Israel, is now – for the primary time – additionally obtainable with a hybrid electrical powertrain that represented 60% of the brand new mannequin gross sales.
Demand was additionally sturdy for the brand new RAV4, and for the brand new premium crossover Lexus UX that simply began gross sales, with hybrid electrical mixture of 89% and 87% respectively.
Different fashions such because the Toyota C-HR Hybrid, and the Yaris Hybrid – that achieved report gross sales – additionally supported the sturdy efficiency of HEVs.
TME highlights in Q1 2019:
Whole gross sales: 278,800 (-Zero.5% year-on-year)
Market share: 5.2% (+Zero.2ppt year-on-year)
Whole hybrid gross sales: 143,300 (+14% year-on-year)
Hybrid combine: West Europe: 61% – East Europe*: 24% – TTL: 51%
Toyota highlights in Q1 2019:
Toyota gross sales: 260,400 (+Zero% year-on-year)
High sellers: Yaris Vary (69,800); Toyota C-HR Vary (41,700); Corolla Vary (40,100)
High gainers: Mirai (+124%); Camry Vary (+38%); PROACE Vary (+19%)
High hybrids : Yaris Hybrid (38,400); Toyota C-HR Hybrid (37,100); Corolla Vary (27,100)
Whole hybrid gross sales: 130,300 (+15% year-on-year)
Hybrid combine: West Europe: 59% – East Europe*: 25% – TTL: 50%
Lexus highlights in Q1 2019:
Whole Lexus gross sales: 18,400 (-1% year-on-year)
High sellers: NX Vary (6,400); RX Vary (four,100); CT 200h (1,900)
High gainers: UX vary (new); ES vary (+352%); RX vary (+6%)
High hybrids: NX Hybrid (5,100); RX Hybrid (2,100); CT200h (1,900);
Whole hybrid gross sales: 13,000 (+5% year-on-year)
Hybrid combine: West Europe: 99% – East Europe*: 12% – TTL: 71%
Gross sales for Q1 2019 are listed under
Desk 1 – TME (1) complete gross sales in Q1 2019
Yaris (incl. Yaris Hybrid)
Corolla H/B (together with H/B Hybrid)
Corolla H/B Hybrid
Toyota C-HR (incl. Hybrid)
Toyota C-HR Hybrid
Corolla SD (incl. Hybrid)
Corolla SDN Hybrid
Prius Plug-in Hybrid
Camry (incl. Camry Hybrid)
RAV4 (incl. RAV4 Hybrid)
IS (incl. IS Hybrid)
ES (incl. ES Hybrid)
GS (incl. GS Hybrid)
LS (incl. LS Hybrid)
NX (incl. NX Hybrid)
UX (incl. UX Hybrid)
RX (incl. RX Hybrid)
RC (incl. RC Hybrid)
LC (incl. LC Hybrid)
(1) Toyota Motor Europe is accountable for all Western, Central and Japanese European nations together with Turkey and Russia in addition to Israel and quite a few Central Asian markets (Armenia, Azerbaijan, Georgia, and Kazakhstan).
*East Europe consists of Russia, Kazakhstan, Caucasus, Ukraine, Turkey and Israel.
Fashions listed in italics are produced regionally at Toyota’s European manufacturing amenities.”