Opinion: Porsche exhibits Lotus the way in which

A possible vary of Lotus SUVs might fund extra intensive sports activities automobile growth
Massive plans at Lotus appear to observe an identical sample to the one which Porsche has perfected, which might imply nice issues for the British marque

Geely has been in majority cost of Lotus for over a 12 months now, however we’ve heard valuable little of its plans.

Now it may be revealed: the new-look, revitalised Lotus shall be spearheaded by a fairly unbelievable, leading edge hypercar, backed up by a brand new household of sports activities vehicles and the primary mannequin in possible a variety of SUVs.

If any automobile maker deserves success and good instances to come back, it's Lotus. But merely having funding and a administration that believes in it's on no account a assure of success.

The hypercar challenge is massively thrilling, but additionally doubtlessly an enormous threat. It can take a look at the badge attraction of Lotus like by no means earlier than. It desires near-Bugatti cash for this new hypercar, not ‘merely’ McLaren or Ferrari. Can a Lotus ever put on such a price ticket? We’ll quickly discover out.

Key to the hypercar's probabilities of success shall be simply how restricted it's. Too few is best than too many. To promote out, Lotus shall be hoping there are sufficient millionaires who get the model and need to see it at its best possible, and up to date historical past has proven us such restricted, costly fashions are sometimes oversubscribed. For the established gamers, anyway.

Lotus’s general product plan past the hypercar sounds suspiciously just like Porsche’s, however why not? Make some superb sports activities vehicles that underpin the model, if not the income and manufacturing volumes. However then make a collection of extremely worthwhile SUV fashions that bask within the glory of, and declare their credibility from, the sports activities vehicles. Then spend mentioned income on making the sports activities vehicles ever higher, and also you’ve bought your self a profitable, trendy sports activities automobile maker.

Keep in mind, Porsche was practically broke itself as soon as, earlier than being saved by the launch of the mid-1990s Boxster.

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