Nearly half of millennials say they’d fairly hand over intercourse than stop Amazon for a yr, in keeping with a brand new survey (AMZN)
- 44% of millennials would fairly hand over intercourse than stop Amazon for a yr, in keeping with a brand new survey.
- Greater than three in 4 millennials would select Amazon over alcohol.
- Whereas Amazon has confronted backlash in current months, the e-commerce big was nonetheless named America's most cherished model in Morning Seek the advice of's annual report this week.
Intercourse, booze, or Amazon? For some millennials, the selection is simple: on-line procuring.
44% of millennials mentioned they might fairly hand over intercourse than stop Amazon for a yr, in keeping with a brand new survey from Max Borges Company. And, 77% of these surveyed would select Amazon over alcohol for a yr.
Max Borges Company polled 1,108 folks from the ages of 18 to 34 who had purchased consumer-tech merchandise on Amazon within the final yr.
Millennials prioritizing Amazon over intercourse and alcohol is only one signal of the e-commerce big's dominance.
Amazon was named America's most cherished model for the second yr in a row in Morning Seek the advice of's annual report, launched Wednesday. And, earlier in December, the corporate briefly turned the world's most precious public firm, reaching a market capitalization of $865 billion — forward of Apple's $864.eight billion valuation.
Learn extra: Amazon briefly turns into the world's most precious publicly traded firm
The e-commerce big has handled backlash in current months. 1000's of Amazon staff throughout Europe went on strike on Black Friday, to protest what they known as "inhumane situations" in warehouses. In October, the corporate introduced it will increase the minimal wage for all of its staff to $15 an hour, after being slammed by politicians reminiscent of Sen. Bernie Sanders.
Amazon has additionally been criticized for its strategy to its second headquarters mission. In November, the corporate introduced it will cut up HQ2 between Queens, New York, and the newly shaped Nationwide Touchdown space of Arlington, Virginia. Within the weeks since, Amazon has been criticized for splitting its headquarters and the potential detrimental impacts on the native communities the place it's going to develop these workplaces.
Learn extra: New Yorkers are storming one among Amazon's shops in protest of HQ2. Listed here are all of the explanation why persons are livid.
The corporate has mentioned that it's going to enrich cities the place it opens workplaces and that staff' wages had been akin to different retailers even earlier than the wage hike.
Finally, whereas the backlash has made headlines, it clearly has not impacted many patrons' obsession with Amazon — which some folks appear to crave to a larger diploma than intercourse or booze.
SEE ALSO: The latest spherical of Amazon criticisms reveals how the corporate has taken Walmart's spot as a logo for the whole lot mistaken with American large enterprise
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