Mercedes-Benz won 2012 AUTO BILD Design Award

For 2012 in Sruttgart, the AUTO BILD, which is a leading car magazine of Auto Industry, has awarded Mercedes-Benz new A-Class, for its over all design concept. Last year, Mercedes-Benz has won the respected title “Most Attractive Car of Germany”, given by BILD. This year too, the new Mercedes-Benz A-Class has crowned for its best overall design and Mercedes-Benz M-Class for top-ranking automotive beauty contest, in the segment of SUV/Van/All-wheel drive cars. Earlier the AUTO BILD Awards are based on reader’s taste but this year, the poll took 100,000 readers with 136 current models in 5 categories.

Mercedes Benz A-Class
Mercedes Benz A-Class

Mercedes Benz A-Class

On that poll result, Mercedes-Benz became the star car which is awarded as Germany’s most attractive car with new Mercedes A-Class for its dynamic design concept, sporty looks, unique exterior, exclusive interiors with advanced technology and quality work inside. The progressive design of Mercedes-Benz A-Class is really noticing among compact car segment. The sculptural aspect of the Mercedes A-Class design is typically Mercedes-Benz. The feature lines on the sides in particular lend the Mercedes A-Class structure and a welcome edginess. The new dynamic style is also immediately apparent inside the vehicle.”

Mercedes Benz M-Class
Mercedes Benz M-Class

Mercedes Benz M-Class

In the category of SUVs, vans and all-wheel drive vehicles it was the Mercedes-Benz M-Class that won the readers’ favor and shone through as the most attractive contender. The award demonstrated the readers’ appreciation of the trend-setter’s characteristically striking design, which lends the car a high profile while also offering a variable interior with a high wellness factor and a first-class feel.

Please read the auto news release for more information.

Auto News Release 2012

Mercedes-Benz wins the AUTO BILD Design Award for the fourth time in 2012. Germany’s most attractive car is: the Mercedes-Benz A-Class

Stuttgart – The readers of the leading car magazine AUTO BILD are delighted at the progressive design of the new Mercedes-Benz A-Class. In a poll in which around 100,000 readers took part, the new star among the compact cars was voted Germany’s most attractive car. The new A-Class also won the vote in its segment. The Mercedes-Benz M-Class claimed the title of the most attractive vehicle in the SUV/Vans/All-wheel drive category. The readers’ jury thus bestowed the AUTO BILD Design Award 2012 on two outstanding and innovatively designed characters on four wheels which boldly set distinctive design trends and clearly stand apart from the competition.

The winners of the AUTO BILD Design Award are traditionally determined solely by the readers’ personal tastes. In this year’s competition they were able to vote for 136 current models in five categories.
The AUTO BILD readers crowned a Mercedes-Benz model overall winner once again this year, voting a vehicle sporting the Mercedes-Benz star Germany’s most attractive car for the fourth time in succession. After awarding the coveted title of “Germany’s most attractive car” to the E-Class, the SLS AMG Coupé and the SLK in the preceding years, in 2012 they were won over by the design of the new A-Class. Mercedes-Benz also claimed another first place in this top-ranking automotive beauty contest with the M-Class, which the AUTO BILD readers voted the most attractive contender in the SUV/Vans/All-wheel drive category. Mercedes-Benz may thus justifiably claim to make the most attractive automobiles.
With the new A-Class and its radical, dynamic design idiom, Mercedes-Benz has opened up a totally new chapter in the compact class this year, visualising the beating pulse of a new generation of vehicles in fascinating guise. “The A‑Class is a clear statement on the new dynamism of the Mercedes-Benz brand,” says Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes Cars.
The exterior of the new A-Class displays a particularly distinctive, sporty character which is complemented to perfection by an innovative interior exuding a particularly high-quality feel. “Realising the new dynamic style of Mercedes-Benz in the compact class was a thrilling challenge,” relates Gorden Wagener, Head of Design at Mercedes-Benz. “No other car in this segment is as progressive as the A-Class. The sculptural aspect of the A-Class design is typically Mercedes. The feature lines on the sides in particular lend the A-Class structure and a welcome edginess. The new dynamic style is also immediately apparent inside the vehicle.”
In the category of SUVs, vans and all-wheel drive vehicles it was the Mercedes-Benz M-Class that won the readers’ favour and shone through as the most attractive contender. The award demonstrated the readers’ appreciation of the trend-setter’s characteristically striking design, which lends the car a high profile while also offering a variable interior with a high wellness factor and a first-class feel.
News Article Source : Daimler Media