VS5's shut resemblance to the Seat Ateca is a clue to its roots
Funds model will goal youthful patrons, providing a rebadged Volkswagen Jetta saloon and a pair of Seat-derived SUVs
Volkswagen has launched a brand new standalone model for the Chinese language market, named after its long-running Jetta mannequin, on the Shanghai motor present.
The Jetta model will probably be run by the German agency in co-operation with long-time Chinese language three way partnership associate First Vehicle Works (FAW). It should goal youthful patrons exterior main metropolitan areas. The 2 firms first revealed they have been planning a finances model in 2017.
Volkswagen gross sales boss Jürgen Stackmann stated: “With Jetta, we're closing the hole between the established Volkswagen lead model within the high quantity section and entry-level mobility, which accounts for about one-third of the Chinese language market and is served primarily by native manufacturers. This manner, we are going to considerably enhance our market protection."
By the tip of 2019, Volkswagen plans to ascertain as much as 200 Jetta dealerships, and it says this community will probably be supported by a variety of gross sales codecs, together with digital showrooms, procuring malls and cell gross sales vans.
The preliminary Jetta line-up contains three fashions, the VA3, VS5 and VS7, with gross sales scheduled to begin within the third quarter of this yr.
The 4487mm-long VA3 is a rebadged model of the present Chinese language-market Jetta saloon, whereas the 4400mm-long VS5 and 4600mm-long VS7 are SUVs that draw closely on the Seat Ateca and Seat Tarraco, with 5 and 7 seats respectively.
Seat would not have an present gross sales presence in China; the mixing of the Spanish automobile maker’s fashions into the Jetta line-up is predicted to revenue from better economies of scale.
A VS3 compact SUV based mostly on the Seat Arona has been muted as a potential future addition to the Jetta vary.
Stackmann added: “In China, the Jetta performs an especially helpful position for us as a Volkswagen mannequin. It has introduced mobility for the lots, similar to the Beetle as soon as did in Europe. Developed by Volkswagen and in-built China, the Jetta positioned China on 4 wheels.
“To today, it is considered one of Volkswagen’s hottest fashions in China – an actual icon. This is the reason we're reworking a mannequin right into a model and establishing a separate mannequin and model household.”
Every of the preliminary Jetta fashions is deliberate to obtain a typical company grille therapy, as previewed by an official sketch of the VA3 launched by Volkswagen. They are going to be produced at a manufacturing facility operated collectively by Volkswagen and FAW in Chengdu, China.
Volkswagen delivered three.11 million automobiles in China in 2018, making it the corporate’s single largest market.
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