In the Super Bowl XLVII videos, the Jeep and Ram brands has shown the indefinite contribution of society savers -“TROOPS” and “FARMERS” of American Society.
In the video presented by Jeep brand, is a patriotic letter of “Whole Again” – in the vocals of famous Oprah Winfrey, where the six branches of Armed forces is described to save American society and its our time to let them know that we have the family bond of greatest respect with warm love for them in saving our society from every aspect. Oprah Winfrey said on this – “It was an honor to lend my voice in support of those that serve us all,”. The Jeep brand’s “Whole Again” was made with the partners Global Hue of Detroit. The Jeep brand’s “Operation SAFE Return” (OSR) aims to galvanize community support for service members and their families worldwide.
In the video presented by Ram Truck, is inspiring video which shows Farmer with title of “So God Made a Farmer”, through famous radio broadcaster Paul Harvey, who described the most remarkable duty by farm families over 30 years, in an anthem in grassroots videos. The Ram Truck brand this video work is comprised of 10 famous photographers which includes National Geographic icon William Albert Allard and famous documentary photographer Kurt Markus to document American farm life, producing a wonderful and intellectual compilation of farming images. The Ram Truck brand’s “Farmer” initiative shines a spotlight on American farm families and kicks off twelve months of programs dedicated to highlighting and underscoring the importance of farmers. The initiatives were announced by the brands during Super Bowl XLVII in order to reach the broadest audience possible with the important missions of these campaigns.
Jeep® brand introduces ‘Whole Again’ video to encourage to support returning service men and women
Ram Truck brand’s ‘Farmer’ video features ‘So God Made a Farmer’
Auto Press Release 2013
Jeep® and Ram Truck Brands Air Two-minute Videos ‘Whole Again’ and ‘Farmer’ During Super Bowl XLVII
- Jeep® brand introduces ‘Whole Again,’ a two-minute creative expression that encourages Americans to embrace and support our returning service men and women
- Ram Truck brand’s ‘Farmer’ video features ‘So God Made a Farmer’ words delivered some three decades ago by legendary radio broadcaster Paul Harvey and all original photography
- Jeep and Ram Truck leverage the visibility of Super Bowl XLVII to launch two initiatives encouraging citizens to support two key elements of American society – our troops and our farmers
The two-minute spot, “Whole Again,” is a heartfelt letter, read by Oprah Winfrey, from the Jeep brand and the American people to the service men and women of the six branches of the armed forces. It simply lets them know that Americans everywhere hold them in utmost respect and admiration for all they do in protecting American institutions and values around the world.
“It was an honor to lend my voice in support of those that serve us all,” said Oprah Winfrey.
The Jeep brand’s “Whole Again” was created in partnership with Global Hue of Detroit. The broadcast spot can be viewed at the Jeep brand’s website, www.Jeep.com/OSR, and YouTube site at www.youtube.com/jeep .
Ram Truck Brand’s “Farmer”
The new Ram Truck spot, “Farmer,” was inspired by the stirring “So God Made a Farmer” tribute delivered by legendary radio broadcaster Paul Harvey and used as an anthem in grassroots videos created by farm families over the past three decades.
The Ram Truck brand commissioned 10 noted photographers including National Geographic icon William Albert Allard and renowned documentary photographer Kurt Markus to document American farm life, yielding a beautiful and comprehensive catalog of farming images. Many of these artful and compelling still images provide the visual mosaic for “Farmer;” Harvey’s passionate oration provides the narration.
In this latest extension of the brand’s Guts, Glory, Ram campaign, the video uses slices of farming life to remind us of our shared identity and character, the greatness born out of perseverance and determination and the rewards that come from hard work.
“Farmer” was created in partnership with The Richards Group of Dallas, Texas. The broadcast spot can be viewed at the Ram Truck brand’s website at www.ramtrucks.com/keepplowing and on the brand’s YouTube site at www.youtube.com/ramtrucks.
“For the past two years, we have used the largest television viewing audience to highlight the pride, the resilience and the determination that form an integral part of the American character,” said Sergio Marchionne, Chairman and CEO, Chrysler Group LLC. “Both the Jeep and Ram Truck brand’s campaign videos express Chrysler Group’s commitment to America and to helping build a better future for this great country.”