International smartphone progress stalled in This autumn, up simply 1.2% for the complete yr: Gartner

Gartner’s smartphone marketshare knowledge for the simply gone vacation quarter highlights the problem for system makers going into the world’s greatest cell commerce present which kicks off in Barcelona subsequent week: The analyst’s knowledge exhibits world smartphone gross sales stalled in This autumn 2018, with progress of simply zero.1 per cent over 2017’s vacation quarter, and 408.four million models shipped. tl;dr: excessive finish handset consumers determined to not hassle upgrading their shiny slabs of touch-sensitive glass. Gartner says Apple recorded its worst quarterly decline (11.eight per cent) since Q1 2016, although the iPhone maker retained its second place place with 15.eight per cent marketshare behind market chief Samsung (17.three per cent). Final month the corporate warned traders to count on decreased income for its fiscal Q1 — and went on to report iPhone gross sales down 15 per cent yr over yr. The South Korean cell maker additionally misplaced share yr over yr (declining round 5 per cent), with Gartner noting that top finish units such because the Galaxy S9, S9+ and Note9 struggled to drive progress, at the same time as Chinese language rivals ate into its mid-tier share. Huawei was one of many Android rivals inflicting a headache for Samsung. It bucked the declining share development of main distributors to shut the hole on Apple from its third positioned slot — promoting greater than 60 million smartphones within the vacation quarter and increasing its share from 10.eight per cent in This autumn 2017 to 14.eight per cent. Gartner has dubbed 2018 “the yr of Huawei”, saying it achieved the highest progress of the highest 5 world smartphone distributors and grew all year long. This progress was not simply in Huawei “strongholds” of China and Europe but additionally in Asia/Pacific, Latin America and the Center East, through continued funding in these areas, the analyst famous. Whereas its expanded mid-tier Honor sequence helped the corporate exploit progress alternatives within the second half of the yr “particularly in rising markets”. Huawei Honor’s smartphone with a hole-punch show is actual Against this Apple’s double-digit decline made it the worst performer of the vacation quarter among the many high 5 world smartphone distributors, with Gartner saying iPhone demand weakened in most areas, besides North America and mature Asia/Pacific. It mentioned iPhone gross sales declined most in Higher China, the place it discovered Apple’s market share dropped to eight.eight p.c in This autumn (down from 14.6 p.c within the corresponding quarter of 2017). For 2018 as an entire iPhone gross sales had been down 2.7 p.c, to simply over 209 million models, it added. “Apple has to deal not solely with consumers delaying upgrades as they watch for extra modern smartphones. It additionally continues to face compelling high-price and midprice smartphone options from Chinese language distributors. Each these challenges restrict Apple’s unit gross sales progress prospects,” mentioned Gartner’s Anshul Gupta, senior analysis director, in an announcement. “Demand for entry-level and midprice smartphones remained sturdy throughout markets, however demand for high-end smartphones continued to sluggish within the fourth quarter of 2018. Slowing incremental innovation on the excessive finish, coupled with worth will increase, deterred alternative choices for high-end smartphones,” he added. Additional down the smartphone leaderboard, Chinese language OEM, Oppo, grew its world smartphone market share in This autumn to bump Chinese language upstart, Xiaomi, and bag fourth place — taking 7.7 per cent vs Xiaomi’s 6.eight per cent for the vacation quarter. The latter had a typically flat This autumn, with only a slight decline in models shipped, in response to Gartner’s knowledge — underlining Xiaomi’s motivations for teasing a twin folding smartphone. As a result of, effectively, with eye-catching innovation stalled among the many regular suspects (who’re nontheless elevating excessive finish handset costs), there’s at the least an alternative for buccaneering underdogs to smash by way of, seize consideration and poach bored shoppers. Or that’s the idea. Client curiosity in ‘foldables’ very a lot stays to be examined. In 2018 as an entire, the analyst says world gross sales of smartphones to finish customers grew by 1.2 p.c yr over yr, with 1.6 billion models shipped. The worst declines of the yr had been in North America, mature Asia/Pacific and Higher China (6.eight p.c, three.four p.c and three.zero p.c, respectively), it added. “In mature markets, demand for smartphones largely depends on the enchantment of flagship smartphones from the highest three manufacturers — Samsung, Apple and Huawei — and two of them recorded declines in 2018,” famous Gupta. Total, smartphone market chief Samsung took 19.zero p.c marketshare in 2018, down from 20.9 per cent in 2017; second positioned Apple took 13.four per cent (down from 14.zero per cent in 2017); third positioned Huawei took 13.zero per cent (up from 9.eight per cent the yr earlier than); whereas Xiaomi, in fourth, took a 7.9 per cent share (up from 5.eight per cent); and Oppo got here in fifth with 7.6 per cent (up from 7.three per cent).