On January 14th in the press preview day one, Hyundai boldly released one of their premium concept model – the HCD-14 Genesis Concept – at the NAIAS[North American International Auto Show] 2013 in Detroit, Michigan. Launching the premium 4-door coupe in the rear-wheel segment, has a perfect combination of high precision fluidic design, enhance driving dynamics, great power and advanced technology of the future vehicle. The president and CEO of Hyundai Motor America, John Krafcik expressed the industry future directions in its own way by saying – “HCD-14 Genesis gives a hint of the design direction we’ll be taking, and an indication of the focus we’re placing on driving dynamics and technology.”.
If we look at the design of HCD-14 Genesis, it depicts the liquid-metal high fluidic design approach with elementary design surface like of gemstone. On the exterior body, the front body with metal grille finish has a deep verticle opening, heat neutralizer design in the rear hood corners featuring the mirror design style The sporty stance is all over visible and featured in th HCD-14 – big wheels with premium lightweight alloys with carbon fiber, short overhangs, short rear deck and sharply-tapered greenhouse. On the interiors, it values the driver part with driver specific cockpit to emphasize the dramatic sculpture over infotainment button overload. The premium class interior with laminated and milled-wood finishing and topographical map-like display in the center console. When both doors are opened, the Genesis concept has an inviting and spacious cabin ambiance. While the cabin has a double-cresting-wave center console design over the instrument panel to the rear seats and has aviation style cues gauges and driver data with analog and digital sources.
In the engine configuration of HCD-14 Genesis, it has award-winning Hyundai Tau® V8 engine. The 5.0 Litre engine with direct injection and D-CVVT[Dual Continuously Variable Valve Timing] is capable of more generating more power with supreme efficiency and low emissions. Using the paddle shifter, the 8-speed automatic transmission will do gear selection. The exhaust system with ceramic-lined and specially set for top max-RPM horsepower with lessen back-pressure and has incorporated the cooling fins with deep baritone note and extra wide exhaust tips. One of the advanced technology of optical recognition is embedded to recognize the owner of drive and initiated the starting sequence of HCD-14 Genesis.
Photo Gallery of HCD-14 Genesis Concept Live from 2013 NAIAS Press Preview
Auto Press Release 2013
HYUNDAI’S PREMIUM SEGMENT SUCCESS SETS THE STAGE FOR NEXT-GENERATION HCD-14 GENESIS REVEAL AT THE NORTH AMERICAN INTERNATIONAL AUTO SHOW
HCD-14 Genesis Provides a Glimpse into Future Hyundai Premium Vehicle Design
Eye-tracking Technology and Interactive 3-D Gesture Recognition Hint at Future Technologies in Hyundai’s Premium Vehicle Lineup
DETROIT, Jan. 14, 2013 – Having finished 2012 with five-straight years of premium segment sales growth with its Genesis and Equus vehicle lines, today Hyundai unveiled its design direction for future premium vehicles with its HCD-14 Genesis concept at the North American International Auto Show. “We’ve departed from industry convention in many of our premium product, marketing, sales and service approaches, and it’s worked out pretty well, with Genesis and Equus now delivering a nine percent retail market share in their premium segments, higher than the five percent retail share Hyundai brand achieves in the overall industry,” said John Krafcik, president and CEO, Hyundai Motor America. “This success paves the way for a new generation of rear-wheel drive premium products. HCD-14 Genesis gives a hint of the design direction we’ll be taking, and an indication of the focus we’re placing on driving dynamics and technology.”
PREMIUM SEGMENT SHARE GROWTH
|Total Hyundai Premium Models||6,167||21,889||29,318||36,191||37,945|
|Total Hyundai Premium Retail Share *||1.4%||6.3%||7.2%||8.8%||9.0%|
* Entry-Premium Coupe, Mid-Luxury, Premium Luxury segmentsGenesis and Equus’ premium segment success extends beyond sales and market share. In residual value retention, ALG rates Genesis’ 36-month residual value higher than both its Asian and domestic competition, while Equus residual values exceed its well-established European competitors after three years of ownership.
ALG Residual Values (%)
|Genesis Sedan||BMW 5-Series||Mercedes E-Class||Lexus GS||Cadillac CTS|
|ALG Residual Values (%)||Equus||Lexus LS||BMW 7-Series||Audi A8||Mercedes S-Class|
Further, Genesis and Equus are attracting higher buyer demographics to the Hyundai brand than ever before. Since the launch of Genesis in 2008, the share of Hyundai buyers with household incomes above $100,000 has increased by 25%, indicating just how far products like Genesis have improved demographics for the brand. Finally, despite capacity constraints, Genesis Coupe annual sales have exceeded those of its Infiniti G37 premium coupe competitor since its introduction to the premium sport coupe segment in 2009, and it remains one of the fastest turning vehicles in Hyundai’s lineup.
FLUIDIC PRECISION DESIGN
HCD-14 Genesis conveys a fluidic-precision, liquid-metal design language. Craftsmanship quality is conveyed via gemstone-like design surfaces. A bold front fascia surrounds brushed metal grille surfaces with a deep vertical grille opening. The corners of the rear hood incorporate heat extractor design accents that integrate seamlessly with exterior mirror design. From the side view silhouette, classic rear-drive sport sedan proportions are conveyed by an extended dash-to-axle length, short overhangs, large-diameter wheels, sharply-tapered greenhouse, and short rear deck. Large wheels were developed from a mix of premium lightweight alloys with carbon fiber surrounding the voided areas of the wheel design. “We instilled HCD-14 Genesis with a premium-sport 4-door coupe road presence,” said Christopher Chapman, chief designer, Hyundai Design North America. “Its sleek and lightweight silhouette does not punish the wind, but uses fluidic precision with dramatic surfacing that conveys natural restraint. Inside, a driver-centric cockpit prioritizes dramatic sculpture over infotainment button overload. Laminated and milled-wood detailing delivers a fresh, topographical map-like visual interest throughout the cabin-length center console.”
REAR-HINGED REAR DOOR CABIN ACCESS
Opening the rear door reveals a rear-hinged configuration, with a single, oversized, brushed-aluminum hinge articulating diagonally from the rear door cutline. With both doors open, HCD-14 Genesis has an inviting and commodious cabin ambience. Inside the cabin, a double-cresting-wave center console design carries from the instrument panel through to the rear seats. This design-wave theme further influences the interior door handles and rear headrest hoods. Gauges and driver data are provided via an eclectic fusion of both analog and digital sources, with aviation-derived design cues. The driver-focused cockpit offers an asymmetrical center stack, with critical driving functions separated from passenger comfort functions. The center console even includes an iPad® tablet storage station, keeping it secure in spirited driving.
ACTIVE DRIVER SAFETY TECHNOLOGY
While the HCD-14 Genesis exterior design makes a statement all its own, the driver’s environment is where its technological innovation breaks new ground. Ergonomics engineers eliminated the traditional center stack, developing an intuitive driver interface system that allows the HCD-14 driver to better keep his eyes on the road. Freed from traditional design restrictions, designers created a controls layout devoid of intimidating clusters of buttons and knobs. Using state-of-the-art driver eye-tracking and 3-D hand-gesture recognition, HCD-14 Genesis is able to recognize driver commands free from the distractions associated with manual controls. Once a specific feature is selected via eye-tracking, thumb controls or gesture recognition can be used to select navigation, infotainment, audio, HVAC, and even smartphone connectivity functions. This intuitive interface provides the driver with complete control while keeping his eyes safely above the cowl plane, using a windshield heads-up display (HUD) for minimal driving distraction. This proprietary interface represents Hyundai’s vision for future vehicle HMI and sets a new benchmark in active driver safety technology.
DRIVER-CENTRIC VEHICLE DYNAMICS
HCD-14’s innovative eye-tracking and gesture-based controls reduce typical driving distractions, resulting in a more focused driver able to better appreciate the day-to-day satisfaction of exceptional vehicle dynamics. To this end, HCD-14 Genesis vehicle dynamics take the driver to a new level of involvement, focus, and control. An ultra-rigid chassis with strategic use of high-tensile steel provides a vault-like platform for the rear-drive powertrain configuration. Sophisticated five-link front and rear suspension reduces suspension-travel changes to camber and toe for consistent grip out of bends. A multi-mode power steering system retains road feel and feedback advantages while yielding the efficiency benefits of an electronic system. Low-profile performance tires yield outstanding turn-in response, mid-corner grip, and road feel. A sophisticated yaw-control system provides multiple driver-selected options for changing road conditions and driving preferences. Such an advanced complement of tarmac-gripping technologies requires an equally-impressive powertrain to be fully exploited, and the Hyundai-developed Tau® V8 engine is more than up to the task.
DIRECT-INJECTED TAU® V8 POWER
The HCD-14 Genesis powertrain features the award-winning Hyundai Tau® V8 engine, displacing 5.0-liters, with direct injection and Dual Continuously Variable Valve Timing (D-CVVT), for impressive power, low emissions and superb efficiency. HCD-14 Genesis uses optical recognition to identify the driver and initiate the starting sequence, while gear selection for the 8-speed automatic transmission is performed via paddle shifters. HCD-14 Genesis exhaust is ceramic-lined and was tuned for minimal backpressure, maximum high-rpm horsepower, and a deep baritone note, with cooling fins integrated into ultra-wide exhaust tips.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.
Auto Press Release Source : HYUNDAI