For years, Holden has been offering badge engineered from various global car manufacturers, with most of them coming from the stables of General Motors. The Australian car maker aims at adding even more excitement to its existing lineup and as per the latest news, the same is going to introduce three new European sourced vehicles to its portfolio.
The first of the lot is the sleek and sensuous Cascada convertible that is scheduled to arrive in New Zealand and Australia in 2015. Not just that, Australian customers will also be able to buy the Astra GTC and VXR 3-door hatchbacks and the Insignia VXR performance saloon. The other two models will join the Australian lineup shortly after the launch of the Cascada.
Stefan Jacoby, GM Executive Vice President and President, General Motors International Operations said, “Holden is one of the strongest brands in Australia and the introduction of the Astra, Cascada and Insignia to the portfolio in 2015 will be a great addition. We are determined to offer Australian and New Zealand customers the best possible products that we can source from our global operations, as we build a strong future for Holden. GM is dedicated to building strong brands that connect with our customers. Holden and GM are undergoing a transformation that is committed to driving our markets toward success,”
He further added, “We are focused on the long-term fundamentals, such as ensuring Holden retains its proud Australian identity and provides customers with the best possible cars. It’s critical we focus on consumer and market-driven product strategies that enable global scale while engaging customers at a local-market level. The Astra, Cascada and Insignia are proof positive of our strategy,”
Talking about the future plans, Holden Chairman and Managing Director Gerry Dorizas said, “We are building a strong future for Holden by focusing on our customers, our dealers, our employees and our products.”