Google is reportedly shutting down its Allo messaging app for good (GOOG, GOOGL)

Google Allo launch

  • Google will quickly be shutting down its good messaging app, Google Allo, in keeping with a report from 9to5Google.
  • Again in April, Google product chief Anil Sabharwal confirmed that Google Allo had "not achieved the extent of traction that we’d hoped for." 
  • The corporate additionally introduced in April that it is engaged on Google Chat, which might create a brand new common commonplace for textual content messaging referred to as wealthy communication companies (or RCS). 
  • Allo will quickly be part of the legacy of Google's failed messaging apps together with Gchat, Google Buzz, and Google Wave. 

One other Google messaging app is about to chunk the mud — this time, it is Google Allo. 

In line with a report by 9to5Google, the search large's "good" messaging app — which got here outfitted with Google Assistant — shall be shutting down quickly. 

Google didn't instantly reply to Enterprise Insider's request for touch upon the report. 

Learn extra: Google is surprisingly unhealthy at constructing messaging apps, however there are four causes its plans to switch texting may go

Allo was introduced on the firm's developer convention in Might 2016, and after lackluster adoption, the corporate stated in April 2018 it might be "pausing funding" on the app. 

"The product as a complete has not achieved the extent of traction that we’d hoped for,” Anil Sabharwal, vice chairman of product at Google, advised The Verge on the time. 

The choice to shutter Allo makes strategic sense, because the firm introduced — additionally in April 2018 — that it was engaged on an initiative referred to as Google Chat. Google Chat shall be just like SMS and Apple's iMessage, creating a brand new common commonplace for textual content messaging for Android customers referred to as wealthy communication companies (or RCS). 

Nonetheless, it is arduous to disregard the difficulties Google has had launching a shopper messaging app all through the historical past of the corporate. As soon as Google confirms the shutdown of Allo, it's going to be part of Google Buzz, Google Wave, and Gchat — technically known as Google Speak — within the chat app graveyard. 

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