Customers are already impressed with the Citroen DS3 features on the global arena and the brand has announced it fresh DS3 DS edition on November 27, 2013. The event was organized in the most beautiful city of the world, Paris and DS World Paris will be a World of surprises as Citroen has aimed to capture its customer’s heart with its rich DS range. As the DS line is stirred by the alley of French luxury and style, DS World Paris has also festooned itself on it.
The arena is adjoined by high profile Art Deco portico, with the 600m2 interior presenting the DS – Black, Champagne and Carmine colors which are known as the imprints of DS that mostly signify on sophistication, charisma and virtue.
The opening of DS World was like a jewel on the crown in Citroen façade as it celebrated its selling of more than 400,000 since 2010. The celebration warmed up with the address of the Director of DS World Paris Mr. Julien Faux. Faux told “DS World Paris focuses on the very essence of DS, a distinctive take on luxury à la française.”
Every corner of the space was specially designed so that it seems no less than an Haute Couture Fashion Show. The ambience and the elegance of the arena were up to the mark with the high fashion streets of Paris, and each space was at its voguish best. All through the year 2014, DS World Paris will host an array of artistic and ethnic occasions, ranging from fashion and international cuisine to art and design.
Citroen was celebrating the inaugural of the DS World Paris and introduced the ultra-limited edition of the prevalent DS3for those people who have admired DS3 since its first launch. The model was named as DS3 DS World Paris and was inspired by the Art Deco Architecture which is equally beautiful from within and outside. The numbered DS World Badge was enameled on the dashboard and make each 15 model unique as saying their own story.
The event also showcased the finest models of Citroen since 1955 that included a 1956 as a show opener followed by Citroen DS 19.