We have been actively covering the popular unveilings of the 2013 SEMA show and yes, this year’s show was really interesting. Chevrolet, a crucial part of General Motors Corporation, showcased plenty of products including concept trucks, SUVs and performance-oriented models of its popular cars including Sonic, Cruze, Malibu, Spark and Impala, at the 2013 SEMA show. We have already covered the Chevrolet concept trucks and SUVs, and the Chevrolet performance models in two different posts.
Speaking on the occasion, Chris Perry, vice president of Chevrolet marketing, said, “Chevrolet’s lineup of full-size trucks and SUVs is all-new and stronger than ever. No matter what your needs, whether it’s hauling lumber to a work site, delivering your kid’s soccer team to a game or towing your boat on a weekend fishing trip, Chevrolet has the vehicle with the capability, dependability and connectivity today’s truck customers want.”
“The accessories enable customers to tailor their new Chevy truck with an unprecedented level of personalization options,” said Perry. “They’re the perfect complements to already comprehensive packages of performance, capability and versatility – and they can be installed by the dealer for a seamless buying experience.”
When showcasing the performance-oriented passenger car models, Perry said, “Chevrolet’s 2014 passenger car lineup is the strongest and most competitive in the brand’s history, offering customers a wide range of great-looking, great-driving and well-connected choices. A five-year plan to completely remake Chevy’s car lineup is resonating with customers, who are finding value in the performance, quality and technologies that complement their lifestyles.”
While the performance-passenger model lineup included Chevrolet Performance Sonic RS concept, Ricky Carmichael All-Activity Sonic concept, Personalization Sonic concept, Spark EV Tech Performance concept, Urban Cool Impala concept, Malibu LTZ concept and Personalization Cruze Diesel concept, the concept truck and SUV range comprised of Silverado Cheyenne concept, Brad Paisley Signature Silverado, Tony Stewart Silverado concept, Silverado Volunteer Firefighter concept, Silverado Black Ops concept, Silverado HD Dually tow concept, Suburban Half-Pipe concept, Tahoe Black concept and Tahoe Police concept.