Japanese tyre producer Yokohama as we speak introduced commencing its international 'Drive For Extra' gross sales marketing campaign. The corporate's international model ambassador, Chelsea FC legend and international soccer icon, Didier Drogba, would be the face of this new gross sales marketing campaign and as a part of it, he'll be visiting Yokohama's 5 key abroad markets - India, Malaysia, Vietnam, France and Iberia. The brand new marketing campaign will tackle each Yokohama's present and new retail companions, in addition to clients who're followers of the membership in every of the aforementioned areas.
Takaharu Fushimi, Managing Officer and Head of Tire Abroad Gross sales & Advertising Division at The Yokohama Rubber Co. Ltd, mentioned, "We're happy to announce Didier Drogba as the worldwide ambassador for this marketing campaign given his legendary standing at Chelsea FC and his true international attraction. This marketing campaign clearly highlights how each Yokohama and Chelsea FC are successfully collaborating to implement sales-focused activations in our key abroad markets."
The marketing campaign will see Drogba take part in a collection of B2B VIP occasions and a collection of B2C point-of-sale initiatives together with premium club-focused advertising and marketing supplies and rewards, in every territory. These property shall be out there for tyre-dealers in every native market to incentivise gross sales.
Didier Drogba, Yokohama ambassador, mentioned: 'Chelsea has been such an enormous a part of my life and profession, and I'm so happy with the continued reputation of the membership the world over. I'm trying ahead to working with Chelsea FC and Yokohama on this marketing campaign, and assembly the Yokohama group and followers of the membership in every of those areas'.