Making its first appearance in a rather unusual way, the new R18 e-tron quattro race care by Audi was seen burning the rubber on public roads and not on a race track. All set for the 2014 FIA World Endurance Championship, the new Audi R18 e-tron quattro did its initial kilometers in public traffic and driving it was Tom Kristensen, record holder of the Le Mans 24 hours with 9 victories to date. In the company of photographers and TV cameras, the new Audi LMP1 race car completed a close to 10 km run through city traffic in Western France and the special event was broadcasted live on the internet.

The new ten km distance covered city roads and a lap of the Circuit Bugatti. Apart from the special entry that the new race car made, Audi also surprised everybody with a new livery. New for 2014, while the body