In response to Automotive Information, BMW of North America is contemplating combining MINI dealerships with its BMW shops. The transfer would assist MINI sellers offset a few of the working prices, together with the expensive actual property properties. There are at the moment 127 free-standing MINI dealerships opened since 2008.
MINI gross sales have been lowering in the previous couple of years, with most models offered in 2013 – 66,500. By way of the primary 10 months of this yr, gross sales totaled simply 37,359.
“As a seller and a producer you have got a imaginative and prescient of the place the model goes, and you need to put together for it,” Jason Willis, a member of the MINI Nationwide Vendor Council, advised Automotive Information. “On this case, the imaginative and prescient now isn’t what it was when a few of these shops had been constructed.”
MINI’s declining gross sales are additionally tied to the U.S. customers love for SUVs which has put the premium small automobile phase into a decent spot. MINI’s U.S. gross sales in 2017 tumbled practically 10 %. The final yr MINI had a U.S. gross sales improve was 2015.
“We wish to deal with seller profitability in order that they're correctly represented within the market,” Thomas Felbermair, vp of MINI Area Americas, advised Automotive Information in an e-mail.
The enterprise journal studies that MINI plans to take further steps to decrease operational prices, akin to downsizing retail places. There's additionally the difficulty of name differentiation, which has been in impact for the final 16 years, so to perform this, MINI is taking a look at separate MINI-branded showrooms with devoted gross sales and repair staff.
The UK-based automaker is at the moment engaged on a completely electrical automobile – due out in 2019 – which goals to convey new clients to the model. Additional electrification of the model is deliberate within the subsequent 5 years.
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