BMW Group Received the Gross sales Struggle with Daimler for 2018

Gross sales figures for the 2018 12 months have simply been revealed and it appears just like the BMW Group managed to overhaul Daimler within the non-official however completely actual ‘gross sales struggle’ we’re coping with right this moment. The BMW Group bought a complete of two,490,664 (+1.1%) BMW, MINI and Rolls-Royce fashions worldwide in 2019 whereas Daimler (Mercedes-Benz and sensible manufacturers included) added as much as 2,438,987 items (+Zero.6%). On the subject of the BMW and Mercedes-Benz manufacturers, the corporate with the three-pointed star claims the win with 2,310,185 items vs 2,125,026 for the Bavarian model. However, BMW’s 12 months was a document breaker for the eight time in a row. Gross sales of the BMW-brand autos went up by 1.eight p.c in comparison with 2017 and the Munich-based large is anticipating even higher numbers in 2019: “Whereas we count on market situations to stay difficult this 12 months, new fashions just like the all-new BMW X7 and the seventh era of the BMW three Sequence, mixed with an ever-greater concentrate on our prospects and their wants, imply we on the BMW Group count on to develop gross sales barely in 2019, whereas sustaining our clear concentrate on profitability,” mentioned Pieter Nota, BMW AG accountable for gross sales and model BMW. After all, the best-selling fashions within the vary have been SUVs, as anticipated. Gross sales of X household fashions went up by 12.1 p.c to 792,590 items or 37.three% of all BMW gross sales. The BMW 5 Sequence was additionally fairly common, gross sales of the sedan going up by 12.7 p.c in 2018, a complete of 328,997 items being delivered to prospects final 12 months. The most important improve, percentage-wise was within the electrified area although, the place gross sales have gone up by 38.Four p.c. In whole, 142,617 electrified BMW and MINI autos have been bought world wide in 2018. The plug-in hybrid BMW 530e was the corporate’s top-selling electrified car in 2018. In whole, 40,260 have been bought world wide, accounting for 12.2% of world BMW 5 Sequence sedan gross sales. The MINI Countryman Cooper S E ALL4 additionally proved to be fairly profitable, including as much as 13,219 items, accounting for 13.three% of all MINI Countryman gross sales. The BMW i3 posted a gross sales improve of 10.6 p.c, regardless of being 5 years outdated, 34,829 items being bought worldwide. As for what area purchased essentially the most automobiles, it’s fairly apparent that Asia claimed the largest chunk, due to the world’s greatest automobile market, China. The Chinese language market recorded a rise of seven.7 p.c final 12 months, shopping for 639,953 BMW automobiles. The US market got here in second with 354,698 items (+Zero.5%) whereas Germany claimed the third place with 319,134 items (+2.5 p.c). The EU market as soon as once more was the largest buyer as a complete shopping for 1,097,654 items general. In December 2018 In contrast with earlier 12 months % In ytd December 2018 In contrast with earlier 12 months % Europe 97,568 -5.2 1,097,654 -Zero.three –        Germany* 29,400 -Zero.1 319,134 +2.5 –        UK 21,766 +2.eight 237,895 -1.Four Asia 84,716 +eight.eight 874,828 +three.2 –        China (Mainland) 62,895 +20.9 639,953 +7.7 –        Japan eight,664 +2.5 78,Zero01 -2.Zero Americas 45,176 -5.9 456,325 +1.Four –        USA 37,154 -Four.Four 354,698 +Zero.5 –        Latin America 5,107 -6.three 54,858 +eight.1 The article BMW Group Received the Gross sales Struggle with Daimler for 2018 appeared first on BMW BLOG