BMW Group Gained the Gross sales Battle with Daimler for 2018

Gross sales figures for the 2018 yr have simply been printed and it seems just like the BMW Group managed to overhaul Daimler within the non-official however completely actual ‘gross sales struggle’ we’re coping with at present. The BMW Group bought a complete of two,490,664 (+1.1%) BMW, MINI and Rolls-Royce fashions worldwide in 2019 whereas Daimler (Mercedes-Benz and sensible manufacturers included) added as much as 2,438,987 items (+Zero.6%). On the subject of the BMW and Mercedes-Benz manufacturers, the corporate with the three-pointed star claims the win with 2,310,185 items vs 2,125,026 for the Bavarian model. Nonetheless, BMW’s yr was a report breaker for the eight time in a row. Gross sales of the BMW-brand automobiles went up by 1.eight p.c in comparison with 2017 and the Munich-based large is anticipating even higher numbers in 2019: “Whereas we anticipate market situations to stay difficult this yr, new fashions just like the all-new BMW X7 and the seventh era of the BMW three Sequence, mixed with an ever-greater concentrate on our prospects and their wants, imply we on the BMW Group anticipate to develop gross sales barely in 2019, whereas sustaining our clear concentrate on profitability,” mentioned Pieter Nota, BMW AG answerable for gross sales and model BMW. After all, the best-selling fashions within the vary had been SUVs, as anticipated. Gross sales of X household fashions went up by 12.1 p.c to 792,590 items or 37.three% of all BMW gross sales. The BMW 5 Sequence was additionally fairly in style, gross sales of the sedan going up by 12.7 p.c in 2018, a complete of 328,997 items being delivered to prospects final yr. The largest improve, percentage-wise was within the electrified discipline although, the place gross sales have gone up by 38.Four p.c. In whole, 142,617 electrified BMW and MINI automobiles had been bought world wide in 2018. The plug-in hybrid BMW 530e was the corporate’s top-selling electrified automobile in 2018. In whole, 40,260 had been bought world wide, accounting for 12.2% of world BMW 5 Sequence sedan gross sales. The MINI Countryman Cooper S E ALL4 additionally proved to be fairly profitable, including as much as 13,219 items, accounting for 13.three% of all MINI Countryman gross sales. The BMW i3 posted a gross sales improve of 10.6 p.c, regardless of being 5 years previous, 34,829 items being bought worldwide. As for what area purchased probably the most vehicles, it’s fairly apparent that Asia claimed the most important chunk, due to the world’s greatest automotive market, China. The Chinese language market recorded a rise of seven.7 p.c final yr, shopping for 639,953 BMW vehicles. The US market got here in second with 354,698 items (+Zero.5%) whereas Germany claimed the third place with 319,134 items (+2.5 p.c). The EU market as soon as once more was the most important buyer as an entire shopping for 1,097,654 items general. In December 2018 In contrast with earlier yr % In ytd December 2018 In contrast with earlier yr % Europe 97,568 -5.2 1,097,654 -Zero.three –        Germany* 29,400 -Zero.1 319,134 +2.5 –        UK 21,766 +2.eight 237,895 -1.Four Asia 84,716 +eight.eight 874,828 +three.2 –        China (Mainland) 62,895 +20.9 639,953 +7.7 –        Japan eight,664 +2.5 78,Zero01 -2.Zero Americas 45,176 -5.9 456,325 +1.Four –        USA 37,154 -Four.Four 354,698 +Zero.5 –        Latin America 5,107 -6.three 54,858 +eight.1 The article BMW Group Gained the Gross sales Battle with Daimler for 2018 appeared first on BMW BLOG