The International Olympic Committee - IOC – is really glad to have Audi, a new official Automobile supplier from January 1st, 2013 under the terms of agreement till the end of 2016. The Olympic 5 rings is now driving the 4 rings of Audi. The Volkswagen Group which has assisted time to time, the Olympic Event at different occasions and the official vehicle partner of the Beijing 2008 Olympic Games, will be the official supplier of vehicle at the Olympic Winter Games 2013 in Sochi. While the Audi is a official partner of the National Olympic Committees in Germany, Finland, Russia and Switzerland. It is supplying more than 40 cars to the IOC in Lausanne which contains a mix range of Audi’s models, consisting of Audi A1 through to the Audi A8L and in the hybrid models it is consist of Audi Q5 hybrid and A8 hybrid. Audi will extend its support by supplying automobiles for the international events like the IOC session in Buenos Aires in September.
Audi with International Olympic Committee has extends their plans and cooperation with other projects too and apart from from IOC, it is partner with Fédération Internationale de Ski (FIS) and 15 alpine national teams. Audi believe in the matters of Corporate Responsibility and making a strong strategic future plans by playing a role of sport in culture and society.
Auto Press Release 2013
Audi is new automobile supplier of the IOC
- International Olympic Committee (IOC) now drives Audi
- Long-term suppliership complements car brand’s commitments
Five rings are now driving four rings: Effective immediately, Audi is the new automobile supplier of the International Olympic Committee, equipping the organization’s fleet in Lausanne plus international IOC events with Audi models. In addition, there are plans to jointly develop projects, for instance in the area of Corporate Responsibility, within the scope of the suppliership.
The Volkswagen Group has supported the Olympic Games at various levels for a long time. The Group was the official vehicle partner of the Beijing 2008 Olympic Games and will again assume this role in 2014 at the Olympic Winter Games in Sochi. Furthermore, Audi is a partner of the National Olympic Committees in Germany, Finland, Russia and Switzerland. “Through our cooperation with the IOC as the top-level global organization we aim to link our brand even closer with international sport,” says Luca de Meo, member of the Board of Management of AUDI AG for Marketing and Sales. “We’re going to shape many exciting joint projects in the future.”
The suppliership commenced on January 1, 2013 and will initially be in effect until the end of 2016 under the terms of the agreement. Audi is providing more than 40 cars to the IOC in Lausanne featuring a mix from Audi’s entire model range, from the Audi A1 through to the Audi A8L, plus the Audi Q5 hybrid and A8 hybrid. In addition, Audi will supply automobiles in support of international events such as the IOC session to be held in Buenos Aires in September.
IOC Director General, Christophe de Kepper, says,“The IOC is delighted to have Audi, a world renowned company, as its official automobile supplier and we look forward to developing further social responsibility initiatives with them in the near future as part of this agreement.”
Additional projects are being planned as part of the cooperation. Aside from the IOC, Audi’s partners include the Fédération Internationale de Ski (FIS) and 15 alpine national teams. Socio-political ideas are to be initiated in collaboration with all major sporting associations. In this context, Audi views the topic of Corporate Responsibility and the role of sport in culture and society as a particularly important strategic pillar for the future.