Back in 2012, Aston Martin launched its bespoke customization program called Q by Aston Martin. It was well received by the uber wealthy class of Aston Martin customers and they loved the countless personalization options that were available, and are still there.
This year at the Geneva Motor Show, Aston Martin is showcasing two models loaded with bespoke features that come from the Q house. The British luxury marque have showcased Q by Aston Martin Vanquish Volante and Q by Aston Martin V12 Vantage S at the International Motor Show, and these two models are essentially the illustrations of what customized Aston Martins will look like in the future.
In fact it were not just the cars but a complete Q Lounge concept that was set up at the Geneva. Aston Martin says this lounge is the blueprint of bespoke specification rooms that will be added soon to select dealerships across the planet. Talking about the Q Lounge, it features a special display of a unique leathers, parts and veneers.
As per the British major, the Q-customization service is a way of helping Aston Martin customers to turn their dream cars into reality. These tailor-made models not only look unique but also special at the same time as they project the personality of the owner.
Coming to the models on display at Geneva now, we will start with the Vanquish Volante first. The Q model of the car has been given a range of details inside out. The highlights include deep gloss finished carbon fiber tonneau cover, Q by Aston Martin badging, a chrome exterior with infill in blue lace agate stone colour, White Essence leather for the seats with stitching in Cream Truffle, detailing in Aurora Blue leather, and more.
The V12 Vantage S, which happens to be the fastest product car by the British marque yet, gets a more extreme treatment externally. The Q’s designers have used a bold Stratus White colour as base with a touch of Orange to give it a sporty and feel. The color scheme is further enhanced by a roof which is in Jet Black. Other highlights include satin carbon fiber detailing, Q by Aston Martin badging in chrome, brake calipers in orange, teal leather seats and more.