As cable corporations attempt to differentiate themselves in a aggressive market, Comcast thinks its secret weapon is an app that lets it discuss on to customers

Comcast is making Xfinity XFi its largest precedence this 12 months. XFi is a cell app that lets Comcast clients arrange wifi networks, troubleshoot community points, and see what gadgets are linked to their networks. The corporate believes having a product that promotes engagement with customers will preserve them subscribing. Cable corporations wish to differentiate themselves in a broadband market rife with competitors. To set itself aside from rivals, Comcast is prioritizing Xfinity XFi this 12 months, Comcast SVP Fraser Stirling instructed Enterprise Insider.  XFi is a cell app that lets Comcast clients arrange wifi networks, troubleshoot community points, see what gadgets are linked to their networks, and block or pause linked gadgets. It shows all of the gadgets in a family which might be linked and the community exercise on all of them. Comcast is working to have interaction extra deeply with clients by means of xFi, and sees it as a one-stop store for every part from alerts to service broadband disruptions within the dwelling to informing clients when a bank card is expiring. The following step shall be giving clients extra details about their community's pace and capability.  The corporate hopes all this can strengthen its relationship with clients and shield towards churn. Comcast's share of the broadband market has grown. Within the fourth quarter alone, Comcast added 351,000 broadband subscribers, a 5.2% year-over-year improve. Its closest cable competitor, Constitution, added 289,000 and AT&T misplaced 32,000.  Learn extra: Meet the facility gamers of Comcast who will do battle with Disney and Google within the 12 months forward Within the first quarter of this 12 months, the corporate plans to launch Xfinity Assistant, an AI-powered assistant that may enable customers of the app to troubleshoot points and schedule service appointments utilizing voice instructions. Comcast additionally makes use of xFi to teach clients about expertise. It tells folks issues like what number of gadgets utilizing a whole lot of megabits of pace they'll join on a single community, which Stirling mentioned has led to extra knowledgeable and glad customers. Differentiating their broadband product is essential to telecom corporations as they attempt to retain clients. That Comcast, the most important pay-TV supplier within the US, has extra broadband clients than video clients exhibits how important broadband service is to the corporate as conventional linear TV subscribers decline. Stirling mentioned British broadcaster Sky, which was lately acquired by Comcast, is exploring how one can deploy xFi throughout Europe. SEE ALSO: Meet the facility gamers of Comcast who will do battle with Disney and Google within the 12 months forward Be a part of the dialog about this story » NOW WATCH: Sea cucumbers are so useful that individuals are risking their lives diving for them