All New MINI Hatch Range Gets More Personalization Choices

The all new MINI has been thoroughly reworked, right from the exterior up to the technical components that make the car one of the most fun to drive vehicles. For the new hatch range, MINI has tweaked the design, made the car more refined, more comfortable than before and has also added more choices to the already long list of personalization options.

The Original MINI Accessories program offers an exciting range of products specific to the model the customer is going for, meaning the buyer can make his/her MINI completely unique to the bits. Just to give an idea, the Original MINI Accessories program offers exclusive alloy wheels, roof graphics, optional headlamps, exterior mirror caps, high quality interior detailing and more.

To attract more customers this year, MINI has redesigned its program and has included four new designs: John Cooper Works Pro, Vivid Green, Essential Black and Speedwell Blue. In MINI’s words, the Vivid Green is for the youth, the Speedwell Blue is more of the traditional one, the John Cooper Works Pro reflects a passion for racing, and the Essential Black is for the ones who love elegance.

MINI Customization Options

For years, the mirror caps have been a popular optional feature and this year, MINI has added two new finishes – Gold Jack and Big Bang. The previously available choices are still there – John Cooper Works Pro Carbon, Union Jack, Chequered Flag Black/Grey, Black Jack and Chequered Flag Black/White. The roof graphics options list is available in 9 variants for the standard one and 6 for the optional glass roof. This year onwards the options list includes Vivid Green, John Cooper Works Pro, Speedwell Blue and Chequered Flag Black.

Design accents and side graphics will also be available in the aforementioned new characters except for Essential Black. The Essential Black design will come with two exclusive options – perfectly fitting tray and floor mats, added to make the luggage compartment dirt free.

Apart from these new additions, the complete MINI model range comes with a plethora of other personalization features including 18-inch forged rims, MINI key cap, a synthetic fabric car cover, and much, much more.

2014 MINI New Designs Image Gallery