Launched in 2010 and making its manufacturing mannequin debut with the launch of the CX-5 and the Mazda6 in 2012, Mazda’s Kodo—Soul of Movement design has been a key driving drive in enhancing the model’s international worth.
Mazda now takes Kodo to larger ranges of depth and class because it enters a brand new stage that raises automobile design to the extent of high-quality artwork.
The objective of this new evolution of Kodo design is to specific a brand new type of magnificence impressed by Japanese aesthetics. The primary automobiles to embody Mazda’s new design language had been the RX-Imaginative and prescient idea proven on the 2015 Tokyo Motor Present and the Imaginative and prescient Coupe idea exhibited on the 2017 present.
Within the exterior design of each fashions, finely honed components creating clear, stunning designs mix with a delicate play of sunshine and reflections to understand elegant and complex styling with a pure, dynamic really feel.
The all new Mazda3 is the primary manufacturing mannequin to undertake this advanced model of Kodo design. Whereas that includes a easy ‘single movement’ total type, the way in which that mild and shadows shift and reflections transfer over the physique creates a extremely very important and dramatic impression that goes past earlier iterations of the design language.
One other objective in styling the all new Mazda3 vary was to present every mannequin its personal distinctive design persona: the hatchback with its personal extra emotive design, and the sedan providing extra elegant, prestigious proportions.
In designing the hatchback and saloon variations of the brand new Mazda3, the event workforce took a recent have a look at their respective values and personalities after which labored to maximise the distinctive enchantment of every.
The highly effective and seductive look of the Hatchback has lasting visible enchantment that evokes a way of pleasure.
In distinction, the clear, glossy and complex fantastic thing about the Sedan speaks of maturity and refinement. The result's two physique varieties with personalities so distinct one would possibly even assume they had been utterly totally different fashions.
The design idea for the hatchback targeted on creating a robust type that conveys a recent method to hatchback styling. When seen from the rear, the cabin and physique come collectively to seem as a single strong mass. This distinctive type creates a robust presence and an expression of seductive and lasting enchantment.
The design idea for the saloon is ‘glossy and chic’. Whereas conforming to conventional sedan styling by bringing collectively the bonnet, cabin and boot as three distinct components, the event workforce aimed to counterpoint the styling of those components and obtain a brand new degree of magnificence that befits a Mazda saloon. The result's a refined, mature expression of magnificence.
A brand new lamp design is another factor key to the additional evolution of Kodo design. In line with the ‘much less is extra’ aesthetic, all pointless components are shaved away to go away solely the essence of a lightweight fixture. The event workforce felt that limiting the design to the minimal obligatory components – the sunshine supply, lens and base – would create a clear and delightful look. The brand new, spherical design creates an expression of depth and has a dynamic presence that accentuates the brand new Mazda3’s physique and fore-aft axis, whereas distinguishing the Mazda model.