The Green GOOD DESIGNTM Award are most prestigious and exclusive awards to Auto Industry for their dedication, hard-work not only in making Car more powerful and beautiful but also delivering a Car which will in many ways built using environment friendly materials and reducing any harmful emission and not the least the best efficiency to be delivered by a Car.
In Munich, for the year 2012, the Green GOOD DESIGNTM Award has chosen for the first time the Triangle of BMW Concept Cars - MINI Rocketman Concept Car specially designed for London 2012 Olympic Games, the BMW i8 Concept and the BMW i3 Concept, for their design sustainability of the product. For previous several years, BMW Group has taken GOOD DESIGNTM Award victory for its unmatched design capability, performance and efficiency with Eco-care mind perspective(previously won the GOOD DESIGNTM Award for BMW ActiveE, MINI Countryman, BMW Concept 6 concept car, BMW 1 Series M Coupe, BMW K 1600 GT/GTL ,BMW G 650 GS, BMW S 1000 RR, BMW 5 Series Sedan, BMW 6 Series Coupe, and BMW 6 Series Convertible).
The British premium car brand MINI will escort them on red carpet with MINI Rocketman Concept Car. British premium car brand MINI will roll out the red carpet for the Olympians and Paralympians with the new design of the MINI Rocketman Concept Car combines innovative ideas for personal mobility in major cities with classical, unmistakably British design features inside and out. A combination of sustainability, driving comfort & fun is offered by Rocketman Concept Car of MINI by providing the innovative technology to implement the imagination concept.
With its super quality materials and imaginative design, this British touch on MINI concept Car, is a heritage to Britain.
The design of the BMW i8 Concept is combination of unmatched wiring between design and technology. The aerodynamic shape with technology of Electric Engine looks sensible for its advanced generation look, the future model of world with the capability of zero emission and power of light. The wide window with transparent looks and aerodynamic design very well defines the creative lightweight construction of i8 Concept, that helps in increasing the efficiency. The state-of-the-art design of the interior and use of renewable raw elements is definitely deserves a Award for making a Green Concept Car for future.
The Green GOOD DESIGNTM Award aims to increase public appreciation of contemporary design and the sustainability considerations that go with it. To this end, the jury focused on criteria such as low energy consumption and a reduced reliance on fossil fuels. The coveted special prize is awarded by the European Centre for Architecture Art Design and Urban Studies, together with The Chicago Athenaeum: Museum of Architecture and Design. More than 120 products, people, governments, environmental programmes and architecture projects from 27 nations were presented with the Green GOOD DESIGNTM Award in 2012.
The design of the BMW i8 Concept embodies the flawless interplay of technology and aesthetics. Its design language and low-slung silhouette exude a feeling of dynamic prowess. Large windows and exposed aerodynamic features offer an unobstructed view of the car’s innovative lightweight construction, showcasing its commitment to maximising efficiency. Its athletic character is also advertised by the state-of-the-art design of the interior, whose stand-out features are its rigorous driver focus and use of renewable raw materials.
The design of the electrically powered BMW i3 Concept offers an immediate indication of the car’s attributes. The i3 represents the dynamic interpretation of a visionary car for urban areas. Its futuristic one-box design provides maximum interior space on the smallest possible footprint. This innovative set-up allows the clear design of the interior to generate a feeling of freedom and openness and, in so doing, create a fresh and expansive perception of space.
The exterior appearance of the MINI Rocketman Concept picks up on the unmistakable design language of the classic MINI, while the concept’s overall form combines traditional values with innovative automotive design. The concept is a 3+1-seater with three doors and an exterior length of just over three metres. The MINI Rocketman Concept meets the demands of the mobile urban lifestyle of the future by exemplifying MINI brand values in their purest form. Clever functionality, smile-inducing agility, exceptional efficiency and irresistible design come together in an immensely attractive and ground-breaking small car concept for the premium segment – and retain an authentic MINI identity in the process.
BMW Group Design has won the coveted GOOD DESIGNTM Award several times in recent years. In 2011 the prize went to the BMW 6 Series Convertible, BMW 6 Series Coupe, BMW 1 Series M Coupe, BMW ActiveE, BMW K 1600 GT/GTL and BMW G 650 GS. And the previous year the BMW 5 Series Sedan, MINI Countryman, BMW S 1000 RR and BMW Concept 6 concept car were honoured with the renowned award.
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BMW Corporate Communications
Susanne Giuliani, BMW Group Design and Lifestyle Communication
Tel.: +49-89-382-20961, Fax: +49-89-382-20626
Michael Rebstock, Head of Product Communication BMW Automobiles
Tel.: +49-89-382-20470, Fax: +49-89-382-20626
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Article Press Release Source : The BMW Group